Viva Hospitality

Chef Michael Lugo already had one successful restaurant when he created a hospitality group and expanded his brand. Viva Hospitality was born and, with it, two more locations, each with its own menu and vibe. With its bright Latin influences, the fun and vibrant Pesca opened first with a full media campaign crafted by OCPR. The press campaign earned media placements in The Florida Times Union, News 4 Jax, St. Augustine Record, The Business Journal, The St. Augustine Record, First Coast News, and What Now Jacksonville. OCPR also arranged two media events, inviting prominent members of the St. Augustine food scene, media personalities, and social media foodie influencers. Chef Lugo’s third restaurant quickly followed on its heels; La Nouvelle is an elegant French Bistro concept housed in a refurbished historic home. La Nouvelle’s press campaign earned media placements in the same publications, as well as The Vendry, Flagler News Weekly, and Eater Miami.