Hyppo / Mayday / Cousteau’s

When Stephen DiMare created his first line of artisan ice pops, he found a niche market that quickly grew beyond his flagship Hyppo Gourmet Ice Pops in downtown St. Augustine. Now the owner of three bespoke food companies—Hyppo Gourmet Ice Pops, Cousteau’s Waffle & Milkshake Bar, and Mayday Ice Cream—DiMare has expanded to 22 locations across Florida, including Ponte Vedra, Jacksonville, Jacksonville Beach, Lakeland, Tampa, St. Petersburg, and Gainesville, and Jackson, Mississippi. OCPR develops a unique press campaign for each location’s grand opening, targeting the area’s demographics with the business’ distinct brand voice. OCPR’s campaigns have earned media placements in Southern Living, Creative Loafing Tampa Bay, What Now Tampa, SOCIAL, Jacksonville Business Journal, WJCT, Florida Times-Union, First Coast News, Orland Weekly, and Tampa Bay Times.